World Woman Foundation
The WWF is a nonprofit that works to create a new generation of women leaders around the world to help close the gender gap through access to resources and inspirational storytelling. Their documentary, World Woman Hour, features 60 women leaders from around the world.
We were asked to pitch a campaign to this real client that would help the brand appeal to 14-18 year old girls. By creating a new social brand identity that leveraged each of the 60 women leaders stories across Instagram, Youtube and Podcasts we meet our audience where they spend most of their time.
This campaign was selected by WWF as the winning pitch.
CW: Emmanuel Lorenzo
AD: yours truly