World Woman Foundation
Role: Art Director and Designer
The WWF is a nonprofit that works to create a new generation of women leaders around the world to help close the gender gap through access to resources and inspirational storytelling.
This project started as an ad competition at Miami Ad School, pitching directly to the CEO of WWF, Rupa Dash. After winning the pitch, Rupa loved our idea that she produced it, and hired me as a freelance art director to bring the brand identity to life. Check out each woman's inspiring stories in World Woman In Charge below, along with our winning pitch.
Brief: Pitch a campaign to this real client that would help the brand appeal to 14-18 year old girls.
Idea: Create a new social-first brand identity that leverages each of the 60 women leaders stories across to reach this demographic through a podcast, and ancillary IG and YouTube content where our audience where they spend most of their time.