Black Panther:Â Wakanda Forever
Superheroes aren’t just on the big screen — they’re right down the street, running your favorite small businesses.
To celebrate the premiere of Black Panther: Wakanda Forever, Mastercard honored members of its Strivers Initiative — which supports Black women-owned small businesses — by shining a spotlight on these real-life heroes and the power they bring to their communities.
Agency:Â McCann
Role:Â Â Art Director
Client:Â Â MastercardÂ
Role:Â Â Art Director
Client:Â Â MastercardÂ
JENNIFER HUDSON SHOW
Egypt Otis, the owner of Comma Bookstore & Social Club was featured in the commercial and invited to the Jennifer Hudson Show
But the celebration didn’t stop there.
Because small business owners aren’t just shaping their communities — they’re forging new markets every day. So Mastercard took that same spirit of innovation into the metaverse, launching Small Business City in Oculus’ Horizon Worlds — a virtual space designed to spotlight and support three incredible small business owners as they stepped into this new frontier.
But the celebration didn’t stop there.
Because small business owners aren’t just shaping their communities — they’re forging new markets every day. So Mastercard took that same spirit of innovation into the metaverse, launching S.H.E. World in Oculus’ Horizon Worlds — a virtual space designed to spotlight and support three incredible small business owners as they stepped into this new frontier.
My copywriting partner, Addie Berger, and I even made our metaverse screen debut as dancing avatars for the S.H.E. World promo videos.
...maybe it's best we stay behind-the-scenes.
