MASTERCARD |Â MLB 2023
MOMENTS THAT HIT HOME
AGENCY: XBC MCCANN NY
Role: Concepting, Art Director &Â Designer
How do you celebrate fandom, spotlight small businesses, and represent three of the biggest teams in baseball — all in one idea? That was the creative challenge behind Moments That Hit Home.
Originally pitched as a social video, the concept brought together three real small businesses with three iconic teams — the Yankees, Red Sox, and Braves — showing how the love of the game extends far beyond the ballpark. Because for the fans who show up every day, baseball isn’t just entertainment. It’s personal.
What started as a humble social play struck such a chord with the clients, they took it all the way to TV — airing during the World Series two years in a row.
A reminder that the most powerful ideas are the ones that feel true, human, and homegrown.
We collaborated with the Los Angeles Dodgers legendary manager, Dave Roberts for this social video celebrating hometown heroes that give Dodgers fans the taste of home. As stated by James Beard Award winning Chef Wes Avila himself, "if you're from LA you gotta bring it."
And bring it he did.Â
For the 2023 MLB Seattle All Star Game, Mastercard wanted to showcase the culinary geniuses behind Seattle's best food trucks that circle the stadium.Â
I was invited to shoot and edit this video featuring Yankees legend CC Sabathia as he discovered how each chef's hometown inspired their cooking.Â
