Innocence Project
4% of people on death row are believed to be innocent. But most advocacy efforts happen too late — after the damage is done.
This campaign flips that script. Instead of asking for forgiveness post-execution, it empowers people to speak up before the sentence is carried out. Giving advocates the tools, the words, and the urgency to intervene when it still matters.
A simple idea: Don’t wait to mourn the innocent. Help stop the killing of them.
Young Ones ADC Merit Award — Design for Good: Advertising
Art Direction: Cristian Trujillo
Copy: William Engebretson
Art Direction: Cristian Trujillo
Copy: William Engebretson
Art Director: Cristian Trujillo
Copywriter: William Engebretson
