McLaren x Mastercard — Vegas Launch
When McLaren and Mastercard teamed up, the brief was simple: make it loud, make it fast, and make it unforgettable.
To launch the partnership at the Las Vegas Grand Prix, we took over one of the most iconic landmarks on the strip — The Strat — with a towering digital projection (which I helped concept and storyboard) that lit up the skyline and set the tone for the weekend.
The campaign blended high-energy storytelling with fan-first moments, featuring McLaren drivers Lando Norris and Oscar Piastri alongside everyday F1 superfans. Social content, surprise-and-delight activations, and a cinematic launch film came together to introduce the partnership with the same precision and swagger you’d expect from a team like McLaren.
A high-stakes debut. A city built for spectacle. A brand moment built to race.
