Mastercard | NYC Marathon 2023
BUILT BY THE BOROUGHS
Role: Art Director & Designer
Running a business is like running a marathon.
That's why for the 2022 NYC Marathon, Mastercard used their platform to uplift the neighborhood cheerleaders that empower runners along their journeys: local businesses.
Instead of giant corporations sponsoring the words most elite athletes, Mastercard took the 2022 NYC Marathon as an opportunity to facilitate sponsorships between mom and pop shops and the mom and pops running the marathon.