DoorDash wanted to drive up DashPass memberships by offering something more than just free delivery. We just had to figure out what that was. 
People have eaten up food content since Julia Child rescued American households from jello salads. Sixty years later we're now consuming more food content than every before.
And yet, no matter how mouthwatering the video, we can never actually taste the food on screen. Until now. We created DashPass TV, the first streaming channel dedicated to cooking content that you can actually order from.
Elle Wierbicky CW | Cristian Trujillo AD
*2022 Young Ones One Show Finalist - Merit Award