Bring in the Subs — Mastercard Copa América
For Copa América, Mastercard flipped the script on the "Priceless" experience — giving small business owners the chance to sub themselves out for once. While they cheered on their national team from the stands, a surprise lineup of celebrities stepped in to run their businesses back home.
“Bring in the Subs” celebrated the hustle of Hispanic small business owners by giving them what they rarely get: a break. A reminder that passion deserves play, too.
The result? Joy, surprise, and a little chaos — all captured in a feel-good campaign that turned everyday heroes into MVPs.
Clio Sports Silver - Experience/Activation
Clio Sports Shortlist - Partnerships/Sponsorships
Clio Sports Shortlist - Partnerships/Sponsorships
ANA Multicultural Excellence Award - Best in Show, Shortlist
ANA Multicultural Excellence Award - Sports, Grand Prize Winner
ANA Multicultural Excellence Award - Sports, Grand Prize Winner
