Central Park Zoo
Brief: Design a direct mail piece to support a local business reopening from the pandemic
Central Park was a haven for New Yorkers during the pandemic. As business started to reopen, there was an electric optimism throughout the city with everyone looking forward to the promise of a new Roaring Twenties.
This 4-panel mailer aims to marry the extravagance of 1920’s Art Deco with the majestic beauty of Central Park Zoo animals as a way of inviting residents back to reconnect with the menagerie.
Technique: Cinema 4D and Illustrator