SMALL BIZ MVP'S
AN ALTERNATE DIRECTION FOR THE MLB & MASTERCARD TVC, THIS CONCEPT USED BASEBALL CARDS AS A WAY OF GLORIFYING LOCAL SMALL BUSINESS OWNERS THAT ARE THE FOUNDATION OFÂ FANDOM THROUGHOUT THE SEASON.
IN ADDITION TO THE TVC, THIS IDEA WOULD BE HANDED OUT TO FANS IN REAL STADIUM. EACH OFFICIAL SMALL BIZ MVP CARD WOULD GIVE STATSÂ BACKGROUND M STATS ON THE SMALL BIZ, AND INCENTIVIZE FANSÂ TO CHECK OUT THEIR BUSINESSES BY ACTIVATING QR CODES TO UNLEASHÂ PRICELESS SURPRISES .
